TikTok is short-form mobile videos that are authentic and creative.
Total number of active monthly users: 689 million
Total US active monthly users: 100 million
Total number of downloads: 2 billion
Number of video views per day: 1 billion
The most downloaded non-gaming app
March 2021: in the US 61% were female active user accounts
75% of all downloaded apps are used once then forgotten but 90% of all TikTok users access the app daily.
Average time spent on TikTok is 52minutes with average session 10 min.
TikTok's audience is far more engaged than other platforms